App stores and mobile ads have added untold billions of top-line revenue and bottom-line profit for Apple and Alphabet. The YouTube deal was great, but Android delivered an even better return on a smaller investment. These acquisitions not only enhance Alphabet’s portfolio but also bring fresh challenges and opportunities, pushing the boundaries of what’s possible in tech. While some deals, like the purchase of Motorola Mobility, might have seemed off-course, they provided valuable lessons and assets that furthered Alphabet’s long-term strategy. Alphabet’s journey through acquisitions is more than a mere expansion strategy; it’s a quest for innovation across the digital landscape.
What Companies Google & Alphabet Own: Visuals & Full List
It is the world’s third-largest technology company by revenue and one of its most valuable companies. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The $12.5 billion Motorola Mobility deal was Google’s largest buyout at the time, meant to give the company a powerful phone brand that could compete directly with Apple’s iPhone line. However, Google’s Motorola phones never rose to the challenge, and Alphabet sold most of it to Chinese technology giant Lenovo three years later.
The parent company of Google, Alphabet Inc. (Alphabet), is a multinational technological corporation. It provides a vast array of services and tools, such as Gmail, Google Play, Android, Google Cloud, YouTube, Gmail Maps, Calendar, and Ads. X has a long list wide-ranging projects, from its Everyday Robot Project to smart glasses to salt-based energy storage. And Alphabet is now a massive corporation that encompasses everything from internet-beaming hot air balloons to self-driving cars to Google Cloud. As the company continues to grow, its divisions are shifting around — the latest being Jigsaw, a technology incubator that’s reportedly been swallowed by Google.
- Alooma helps Google Cloud work more efficiently to provide its services to customers.
- Google purchased Pointy in 2020 for $163 million and is helping brick-and-mortar store owners establish their presence with this technology.
- The DoubleClick name went away when all ad services were rebranded to Google Ads in 2018, but this deal played a critical part in Alphabet’s lucrative ad business.
- As you can see, Alphabet and most of the other big US corporations do not disclose its full list of subsidiaries but only the “significant” one.
GV Management Company LLC
The most important is, obviously, Google LLC, which produces 99% of the Alphabets Inc. consolidated revenue. Google’s transformation story embraces change and progress, an effort that may continue to bring financial success and tackle public scrutiny concerning user data privacy. Post-restructuring, the new company has raised mixed reactions from supporters and critics.
Alphabet has added a few separate revenue streams since then, collecting money from cloud computing services, high-speed internet connectivity, and smart home hardware sales. But Google-branded advertising still accounted for 76% of Alphabet’s overall sales in the fourth quarter companies owned by google of 2023. The DoubleClick name went away when all ad services were rebranded to Google Ads in 2018, but this deal played a critical part in Alphabet’s lucrative ad business. Alphabet, Google’s parent company, owns several businesses that contribute to its overall success.
Get step-by-step guidance on investing in Microsoft stock and learn the ins and outs of this technology company. And it’s a pretty fitting name, seeing as there is in fact a project, business or product of Google’s—sorry, Alphabet’s—for each letter of the alphabet. (Though it’s not yet clear in every case which of these will be run as Alphabet business units separate from Google.) Hopefully Page will be able to keep them all straight. Dandelion Energy is an energy company dedicated to reducing carbon emissions and heating costs with residential geothermal installations.
DeepMind
Companies seeking to display Google ads on their websites pay a fee and in return, Google provides images, text, videos, and interactive media. The parent company is currently administered by Larry Page (Google’s founder and current CEO) and Sergey Brin (co-founder of Google.). In 2016 Alphabet Inc.’s revenue skyrocketed to nearly $90 billion thanks to Google and its affiliates.
DeepMind is an AI research laboratory based in London that was founded by Demis Hassabis, Shane Legg, and Mustafa Suleyman. Kaggle was founded in 2010 by Australian data scientist Anthony Goldbloom and software developer Ben Hamner. Get stock recommendations, portfolio guidance, and more from The Motley Fool’s premium services.
This allowed users to perform data analytics without having to “speak” code. The company offers performance advertising, which allows advertisers to connect with their users with measurable results. It also sells brand advertising, which aims to enhance users’ awareness and affinity with brands.